Nutritional Products International (NPI), the U.S. brand management and retail distribution firm known for guiding domestic and international companies into America’s largest retail channels, today announced an important expansion of its fourth-generation leadership.
“Scott’s promotion reflects the dedication he has shown across every area of our operations.” - Mitch Gould.
Founder and CEO Mitch Gould, who has spent more than 40 years shaping the U.S. retail and consumer-goods landscape, emphasized that the company’s legacy remains anchored in family principles, operational excellence, and long-term relationships.
Scott Gould Receives Promotion and Expanded Responsibilities
NPI announced that Scott Gould, representing the fourth generation of the Gould family’s retail lineage, has been promoted to Vice President of Operations and Business Development. In this expanded role, Scott will continue overseeing key operational initiatives, technology integration, and enhancements to NPI’s “Evolution of Distribution” platform.
“Scott’s promotion reflects the dedication he has shown across every area of our operations,” said Mitch Gould. He is strengthening the foundation we’ve built, bringing forward new ideas, and helping modernize the tools and capabilities our clients rely on — while I continue to lead the company and guide our long-standing buyer relationships.”
Scott’s hands-on experience — from warehouse operations and logistics to supply chain optimization and retail-facing technology — has been instrumental in NPI’s recent growth. His efforts have contributed to improved operational efficiency, enhanced analytics, and a more seamless experience for brands entering the U.S. market.
“I’m proud to contribute to a company built on four generations of hard work,” Scott said. My goal is to support my father’s vision, strengthen our operational capabilities, and help extend NPI’s leadership in the industry.”
A Century-Long Family Legacy Still Guided by Mitch Gould
The Gould family’s retail journey began in the early 1900s, when Mitch’s grandfather built a manufacturing and consumer-goods business in Brooklyn, New York. Mitch’s father expanded the family footprint into early distribution and retail development.
Mitch entered the retail industry at 23 years old, quickly establishing a reputation for building relationships with buyers and identifying trends ahead of the market. His career spans major national retailers and iconic consumer brands, including Igloo, Rubbermaid, Sunbeam, Miracle-Gro, and celebrity product lines for Steven Seagal, Hulk Hogan, Ronnie Coleman, Chuck Liddell, and Wayne Gretzky.
In 2007, Mitch founded NPI and established the Evolution of Distribution platform — a turnkey system that streamlines FDA compliance, logistics, sales, marketing, and retail placement for U.S. market entry.
Today, Mitch remains fully at the helm of the company, guiding strategy, overseeing client success, and personally transferring decades of industry knowledge to emerging leaders within NPI.
Fourth-Generation Influence Drives Modernization — Without Disrupting Tradition
While Mitch continues to lead the organization, the fourth generation is contributing a fresh infusion of innovation across key areas:
- Modern Technology & Analytics: Scott has overseen upgrades to NPI’s real-time analytics tools, enabling faster insights into category trends, inventory flow, and channel performance — critical advantages for brands entering competitive U.S. retail segments.
- Enhanced Operational Efficiency: Process improvements implemented under Scott’s guidance have strengthened NPI’s speed-to-market capabilities while maintaining the personalized service the company is known for.
- Digital Discovery & Consumer Pull-Through: Recognizing how much product discovery now occurs through TikTok, Instagram, YouTube, and influencer content, NPI has expanded its digital, creator-driven strategies to help brands generate consumer demand that supports retail sell-through.
- Global Brand Development: Building on Mitch’s extensive international relationships, NPI is expanding its outreach to innovative brands across Europe, Asia, and Latin America seeking entry to the U.S. marketplace.
A Deliberate, Long-Term Approach to Leadership Continuity
The company stressed that this transition is not a handoff, but an expansion — one that strengthens NPI’s long-term capacity while keeping Mitch’s decades of leadership, buyer relationships, and retail expertise at the center.
“This is about building depth, not shifting responsibility,” Mitch emphasized. “Our clients benefit from the experience of three generations before us — and now from the energy and capabilities of the fourth. I continue to lead the company every day while mentoring the next generation to ensure that NPI’s values, methods, and relationships carry forward the right way.”
This approach ensures:
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No disruption to client relationships
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Continued direct involvement from Mitch in major retail negotiations
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Expansion of resources, not replacement of leadership
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Long-term stability for brands entering the U.S. market
What Clients Can Expect Going Forward
Brands partnering with NPI will continue to receive:
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Mitch’s direct leadership and buyer oversight
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Enhanced operational tools and analytics
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Broader capacity for product launches
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A modernized, tech-supported version of the Evolution of Distribution
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A fourth-generation perspective that strengthens — not replaces — NPI’s proven formula
“We’re combining 100 years of family retail experience with modern, data-driven execution,” Scott said. That balance is what makes NPI unique.”
Looking Ahead
NPI is experiencing record momentum, with more brand launches, strengthened international partnerships, and greater demand for its turnkey distribution platform than at any point in its history.
“Retail will continue to evolve — it always has,” Mitch said. But our foundation is strong, our values are intact, and our next generation is contributing in ways that reinforce our position. That’s how a family legacy continues.”
About Nutritional Products International (NPI)
Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and expand products, ensuring a smooth path from concept to shelf.
