OvareGroup Consolidates Agencies Under TogetherWith, Emphasizing Cross-Continental Creativity

OvareGroup has announced the consolidation of its agency brands under the banner of TogetherWith, marking a departure from the traditional holding-company model. This strategic move unites the expertise of agencies like AdCucina, &Well, and PowerScoppechio into a single entity with creative hubs in Louisville, Miami, and Buenos Aires. Santiago Puiggari, founding partner of TogetherWith, highlighted the evolution from a strategic partnership to a new model focused on one team and one vision, driven by diverse markets and perspectives.

The unified agency, which serves clients such as Baptist Health, KFC, and GE Appliances, aims to harness the creative tension between different cities, languages, and perspectives. Heidi Singleton, Chief Creative Officer, emphasized the importance of contrast in creativity, stating that the differences between Louisville and Buenos Aires serve as fuel for innovative ideas. The agency is also enhancing its technology and AI capabilities within this new structure to unlock unprecedented creative possibilities.

Brandi Lafontaine, CEO, expressed excitement about the transition to a unified team, underscoring the practical integration across borders, brands, and disciplines. This consolidation reflects OvareGroup's commitment to creative evolution and its belief in the power of cross-continental collaboration to generate groundbreaking ideas.