Meridianbet Secures Decade-Long Gaming License Renewal in Serbia, Solidifying Market Position

Golden Matrix Group's subsidiary Meridianbet has successfully secured a 10-year online gaming license renewal in Serbia, marking a significant milestone for the company's continued operations in the region. The Games of Chance Administration under the Serbian Ministry of Finance conducted an extensive due diligence process, which Meridianbet completed without additional scrutiny, demonstrating the company's robust regulatory compliance.

The license renewal is particularly noteworthy in the context of Serbia's mature online gaming market, which has been regulated since 2004. Industry projections from Statista indicate that Serbia's gambling market is expected to reach over $526 million in revenue by 2025, underscoring the strategic importance of this license for Meridianbet's regional growth.

Golden Matrix Group CEO Brian Goodman emphasized the significance of the renewal, noting that it strengthens the company's global iGaming position and reaffirms its commitment to maintaining high regulatory and governance standards. The license extension will enable Meridianbet to continue offering innovative products, leveraging advanced AI technology, and maintaining operational efficiency in the Serbian market.

Meridianbet CEO Zoran Milošević highlighted Serbia as a key legacy market for the company, positioning the license renewal as aligned with the organization's broader strategy of AI-driven expansion and network consolidation across Europe. The renewal ensures uninterrupted operations and provides a stable revenue stream for the next decade.

This development represents more than a routine administrative process; it signals Meridianbet's long-term commitment to the Serbian market and its ability to meet stringent regulatory requirements. By securing this license, the company reinforces its competitive position in a sophisticated and evolving online gaming landscape.