Claim App Expands to 10 Major U.S. Cities, Offering Cash Back for Shopping and Dining

Social shopping platform Claim has announced its expansion into 10 major U.S. cities, broadening its user base from college campuses to a wider demographic of Gen Z and young professionals. The app, which enables users to earn cash back rewards for dining and shopping, will now be accessible to consumers in Atlanta, Austin, Boston, Chicago, Dallas-Fort Worth, Houston, Los Angeles, New York, Philadelphia, and Washington, D.C.

Previously restricted to users with university email addresses, Claim now allows anyone in these selected cities to join the platform. The app's unique model provides financial incentives for trying new brands while offering businesses an innovative customer acquisition strategy. CEO and co-founder Sam Obletz highlighted the platform's approach to addressing rising digital advertising costs by directly reapplying marketing budgets into consumer rewards.

The expansion represents a significant shift in how brands can engage with potential customers. By offering cash back rewards, Claim creates a mutually beneficial ecosystem where consumers are motivated to explore new businesses, and companies can more effectively reach their target audience. The platform has already demonstrated success with partner brands like Blank Street Coffee, Gong cha, and Chip City.

Claim's marketing strategy leverages a viral social component, where users can invite friends to the platform and both receive $10 in rewards. This approach not only expands the user base but also creates a network effect that can help brands rapidly increase their customer reach.

The platform's AI-powered algorithm tracks real-time purchase data, enabling more targeted and efficient marketing strategies. By transforming traditional advertising models, Claim offers a novel solution for brands seeking to connect with younger consumers in a more engaging and cost-effective manner.

As digital marketing landscapes continue to evolve, Claim's innovative approach suggests a potential paradigm shift in how businesses attract and retain customers, particularly among younger demographics who value personalized and rewarding experiences.